Nissan vs. Toyota: Which Brand Comes Out on Top?

Nissan and Toyota are two of the most well-known auto brands on today’s market, but which Japanese maker has the features, performance, and technology you crave? The experts at Southlake Nissan in Merrillville, IN, took the liberty of comparing these manufacturers to help you decide which automaker is superior.

Please call (219) 947-1600 or fill out our online form with any questions you may have about Nissan versus Toyota and a representative will be in touch. .

Exterior Design

Nissan and Toyota both offer creative body lines and aerodynamic curves, but only Nissan puts emphasis on sophistication. Models from this manufacturer tout sleeker lines for a classier image than their more aggressive and boxy Toyota counterparts.

2020 Nissan Versa Exterior Driving On The Highway Next To A Motorcycle
2020 Nissan Altima Interior Side View

Interior Comfort

Traditionally, Toyota sedans, crossovers, and trucks have more plastics and hard surfaces where Nissan vehicles claim refined features and textures. Toyota cars also don’t offer power-adjustable front seats on lower trim levels, while similar comfort features are standard for Nissan customers.


There’s no doubt that both Nissan and Toyota boast similar performance specs across their respective model lineups. However, Nissan’s focus on fuel efficiency and sport models outshines Toyota in every sense. Nissan offers an exclusive NISMO® performance line and more impressive trucks in terms of power and handling. Drivers can choose between the midsize Frontier, full-size Titan, and commercial-grade Titan XD, while Toyota only offers the midsize Tacoma and full-size Tundra.

2020 Nissan Altima Exterior Driving On A Snowy Road


While both Nissan and Toyota offer complete model lineups, Nissan has more vehicles at a lower starting MSRP. Feel free to browse the new and used inventories at our Nissan dealership and match your preferred model with a lease deal to save big. View key vehicle types and each brand’s respective starting MSRP for top-selling models below.


2020 Nissan Maxima in blue

2020 Maxima

starting at $34,250 MSRP

2020 Nissan Rogue in GlacierWhite

2020 Rogue

starting at $25,300 MSRP

2020 Nissan Pathfinder in black

2020 Pathfinder

starting at $31,680 MSRP

2019 Nissan Titan in red

2019 Titan

starting at $30,690 MSRP




Pickup Truck


2020 Avalon

starting at $35,800 MSRP

2020 RAV4

starting at $25,850 MSRP

2020 Highlander

starting at $34,600 MSRP

2020 Tundra

starting at $33,425 MSRP

2020 Nissan Versa Exterior Driving In Town With Collision Sensors


Safety is crucial whether you drive a Nissan or Toyota. While Toyota models typically include the comprehensive Toyota Safety Sense™ system, only Nissan models offer the innovative Nissan Safety Shield® 360. This advanced technology focuses on complete 360-degree monitoring via automatic emergency braking with pedestrian detection, rear cross traffic alert, blind spot and lane departure warnings, and high beam assist. Additional key safety features are included with the Nissan Intelligent Mobility suite, such as:

  • Intelligent backup intervention
  • Intelligent blind spot intervention
  • Intelligent forward-collision warning
  • Intelligent lane intervention


According to Repair Pal, Nissan and Toyota both score a 4.0 out of 5.0 reliability ranking, earning the automakers 9th and 8th places out of 32 car brands, respectively. Each manufacturer strives for continuous improvements and lower repair costs.

19 Nissan Murano Exterior while driving in the Snow-
2020 Nissan Rogue Exterior Parked On A Highway Outside The City

Awards & Accolades

Despite Toyota claiming the 2019 Overall Best Resale Value award by KBB, we believe Nissan’s recent accolades speak for themselves. View a sampling of the prestigious awards Nissan models earned below.

  • 2019 Best Performance Large Car award by J. D. Power (2019 Maxima)
  • 2019 Best Performance Midsize Car award by J. D. Power (2019 Altima)
  • 2019 Highest Quality Large Car award by J. D. Power (2019 Maxima)
  • 2019 Highest Quality Large Light Duty Pickup award by J. D. Power (2019 Titan XD)
  • 2020 Automotive Best Buy award by Consumer Guide (2019 Rogue, 2019 Rogue Sport, & 2020 Versa)
  • 2020 Best in Class Large SUV award by AutoPacific (2020 Armada)
  • 2020 Premium Midsize Crossover SUV award for the fifth consecutive year by AutoPacific (2020 Murano)

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Southlake Nissan 41.4698462, -87.2848599.